A user experience professional with expertise in the technology industry helping both start-ups and Fortune 500 companies to strategize, define, and design web and mobile products and applications.


Expertise in leading small to medium sized cross-functional UX teams in the software development processes. Accountable for the creation and quality of UX artifacts generated by the UX teams.

Extensive hands-on experience designing digital products from concept level to deployment that are data and usability driven using Agile and Waterfall methodologies.


Certified Usability Analyst (CUA) from Human Factors International (HFI) that have a reputation of being professional, dedicated to UX and armed with the latest industry knowledge and best practices.

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The Dreamweaver Developer certification represents a professional level of expertise in the activities that demonstrate an individual's competency as a Dreamweaver developer. I have good understanding of Dreamweaver application, web page design, web page authoring, and supporting technologies.


Customer journey model, experience maps, scenarios, aspirational visualizations, storyboarding, brainstorming, user profile, concept model, task analysis, interaction flows, paper sketches, usability objectives, usability test, wireframes, mock up, functional specification, card sorting, A/B testing, heuristic evaluation, hi/low prototyping, parallel design, personas, questionnaire surveys, accessibility guidelines and remote usability testing.

Dreamweaver, Axure, Balsamiq, SketchFlow, iRise, Omnigraffle, HTML5, CSS, JavaScript, Bootstrap , MS Word, Excel, Access, One note, MS Project, SharePoint, MS-FrontPage, Macromedia Dreamweaver, Adobe Photoshop, Adobe Fireworks, Adobe Creative Suite, Flash, Illustrator, Image Ready, BBEdit, Corel Draw & Flash, MS Visio, Quark Express, Conversion tools, Acrobat, PageMaker.

My Work 

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UCD Process

Understand Problem

Design and test

Detail Design


• Task Analysis

• User Interviews

• Understand Constraints

• Business Objectives

• Target Audience (user types)

• Competitor Analysis

• Heuristics Evaluation

• Customer Journeys

• Customer segments

• Cusomter Feedback

• User Personas

• Storyboards

• Concept Models

• Heuristic Report

Methods used


• Paper prototype

• Low Fidelity

• High Fidelity

• Information Architecture

• Usability Testing

• Wireframes

• Usability goals

• Interactive Prototypes

  for Usability testing

• Page flows

• Site maps

• Conceptual

  designs / flows

Methods used


• Design Sprints

• Style guides

• Interaction flows

• COMPS/ Visual design

• UI Functional Specs

• Analytical Requirements

Methods used


• Accessibility

• Post Usability testing

• Retrospectives

• Analytical results

• Usability Results

Methods used


My Work

All of Work is protected by a Non Disclosure Agreement (NDA) and is confidential.

Please get in touch with me at the below email.

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© Copyright  Srinivas Manda   |  All rights reserved. 2016

Srinivas Manda





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UCD Deliverables Path

UCD Process